Media Literacy As An Act of Self Defense

This session starts at 11:00 AM and runs 5 hours including lunch. Only $65.

In “Media Literacy As An Act of Self Defense”, Chica Luna’s Lillian Jimenez will provide basic media literacy skills to WAM conference participants. Utilizing popular education methodology (taken from the Pedagogy of the Oppressed where participants are introduced to a dialogic learning experience that assumes that they have skills, knowledge and life skills) and using popular culture media products including feature films, commercials and independent media, Chica Luna mixes up a deconstruction workshop where we critically examine the race, class, gender sub-text of media messages.

In the past, we have used films like “Indiana Jones and the Temple of Doom, True Lies, Predator, Ghost, The Piano, Volver” among other titles to teach critical viewing skills. We examine the construction of race, gender in commercials and provide alternatives to mainstream messages of “inferiority” through the use of independent and some commercial media.

Chica Luna, a media training center for women of color, seeks to subvert popular culture by developing leaders in the media field; training women of color to make popular media with social justice themes, and develop the analytical tools for communities to deconstruct the myriad media messages placed in our path.

Presenter

Lillian Jimenez is the founder of the Latino Educational Media Center and the Executive Director of Chica Luna Productions. She is an educator, funder, activist, producer and a pioneer in media literacy.